Costco is changing when and how some members can shop. Here’s everything to know about the new rules if you’re a Costco shopper.
Why This Matters Now
Costco has officially tightened its early shopping rules, giving exclusive access to certain membership tiers. What used to be more flexible is now strictly enforced. The changes affect mornings, peak hours, and who gets to enter the store first. If you shop early or were used to certain perks, these changes could disrupt your routine—and possibly cost you more.
What the New Rules Are (Table Summary)
| Rule Aspect | Executive Members | Gold Star & Business Members |
|---|---|---|
| Early Store Access (Weekdays & Sundays) | Allowed entry from 9:00 AM | Must wait until 10:00 AM |
| Early Access on Saturdays | Entry from 9:30 AM | Entry also starts 10:00 AM |
| Grace Period | Ended Sept 1, 2025 — strict enforcement now | Same—no more early entry until after 10 AM |
| Cost of Exec vs Standard Membership | Exec costs more (~double standard) + perks (rewards, credits) | Standard membership remains cheaper, fewer perks |
What’s Changing
- Strict enforcement of early access: The policy that gives Executive Members early entry (9–10 AM) is now in full effect nationwide.
- Membership tiers matter more: Executive Members (higher fee) get early entry; Gold Star & Business Members must wait.
- Weekend shift: On Saturdays, Executive Members get in at 9:30 AM, others at 10 AM.
- No more grace period: The initial flexibility has ended; stores are applying the rule consistently.
Impact on Costco Shoppers
- If you’re an Executive Member, you benefit: less crowding, earlier access, better stock, and quieter shopping.
- If you’re a Gold Star or Business Member, your early morning Costco runs will need rescheduling unless you upgrade.
- Early-morning regulars will feel the change most unless they move to the higher tier.
- These changes may push more shoppers to consider upgrading memberships.
The Debate
- Fairness vs exclusivity: Critics argue that paying more shouldn’t mean special access, calling it a two-tier system.
- Value question: For some, the extra cost of Executive membership may be worth it for early shopping and perks. For others, not so much.
- Crowd management: Costco says the new rules help balance traffic, improve checkout lines, and reduce parking chaos.
- Customer loyalty risk: Some long-time members are unhappy, which could affect future renewals.
Frequently Asked Questions (FAQ)
When did these new rules start being enforced?
Enforcement began September 1, 2025, after a short grace period.
Who gets early access now?
Only Executive Members: 9–10 AM on weekdays and Sundays; 9:30–10 AM on Saturdays. Others must wait until 10 AM.
How much more does Executive Membership cost?
Executive membership is about double the cost of standard tiers. It includes perks like 2% rewards, service discounts, and now early access.
Does early access improve the shopping experience?
Yes for many: less crowding, easier parking, and better chance at popular items. But not everyone finds the upgrade worth it.
Can non-Executive members still shop early?
No. Early access is restricted exclusively to Executive Members.
